ViaVideo - Engage via Video: Clay Shirky: How cognitive surplus will change the world

Clay Shirky: How cognitive surplus will change the world | Video on TED.com

It seems that humans would rather watch interesting, thought provoking, potentially interactive video content. As Clay Shirky so extraordinarily explains in his book Cognitive Surplus, the extra brainpower we have is no longer being relegated to 'coach potato' activities of mindless viewing of lame sitcoms. Rather, people are engaging in the kind of accelerated innovation that Chris Anderson is seeing across disciplines.

He says two things are fueling this acceleration: Revelation and Motivation.

"Revelation: for the first time, people can see what the very best people across the globe are capable of. A world of possibility opens up. Motivation: if you can do something innovative and special, you get thousands of people viewing your work and talking about you. It's intoxicating. And it's driving hundreds and hundreds of hours of effort from potential innovators across the globe." (Chris Anderson, 2010, Ted.com)

Watch Clay Shirky talk about Cognitive Surplus at Ted.com
http://www.ted.com/talks/lang/eng/clay_shirky_how_cognitive_surplus_will_change_the_world.html

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Jeanne Mayeux

Jeanne Mayeux is a documentary producer director with more than 25 programs to her credit. Shows that she has worked on have won an Oscar, Emmy, Cable Ace and a Clio. Mayeux is skilled in all aspects of the production process from research, coordinating the production, script writing, interviewing and editing and a strong background in creating personal profiles for television. She produced magazine length shows for Fox News Channel, Iyanla, Inside Edition, E Entertainment, Sightings and Strange Universe. As the owner of Fulltilt Boogie Productions in Los Angeles she produced and acted as creative collaborator with director Mark Pellington on an award winning Honda commercial. Working with some of the most prestigious ad agencies including BBDO, Rubin Postaer and Fallon McGelligot she has produced and consulted on commercials for Pepsi, Black & Decker and The Wall Street Journal. As a creative consultant she worked one on one with director Cameron Crowe to create a short film in the Academy Award winning film Jerry Maguire. She has produced for numerous newsmagazines and documentaries, which have aired on PBS, ABC, National Geographic, Discovery, FOX, Disney and HBO.