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Human Mattress Dominoes World Record: Viral Video Marketing Genius

Why would a mattress company in Tewksbury, England attract 928,954 views on This video for Bensons for Beds achieved a mattress-toppling world record. Forty-one silly employees cling to a mattress, forming a long line snaking through their factory. As each mattress falls each shrieking employee knocks each other down before the final domino lands on a conveyor belt and is shipped off to one lucky customer's home. Do they have way too much time on their hands or are they ingenious marketers? Well, after 928,954 hits on I think they qualify as brilliant marketers.

This video looks like a home movie. There is no shiny professional edting, lighting or cinematography.  It’s just some guy with a camera shooting a very silly stunt.  The one thing that comes across is everyone is having a lot of fun.  If I ever needed a mattress I sure would want to buy one from these fun people. Although I think the shipping from Tewksbury, England to Arizona, U.S. might be cost prohibitive.

To Date This Viral Video Achieved:
1,841 shares all time
394 blog posts
1,447 Facebook shares


First Broadcast 27 Jul 2009
Bensons for Beds still holds the Guinness Book World Record for the largest indoor human mattress dominoes. 


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Jeanne Mayeux

Jeanne Mayeux is a documentary producer director with more than 25 programs to her credit. Shows that she has worked on have won an Oscar, Emmy, Cable Ace and a Clio. Mayeux is skilled in all aspects of the production process from research, coordinating the production, script writing, interviewing and editing and a strong background in creating personal profiles for television. She produced magazine length shows for Fox News Channel, Iyanla, Inside Edition, E Entertainment, Sightings and Strange Universe. As the owner of Fulltilt Boogie Productions in Los Angeles she produced and acted as creative collaborator with director Mark Pellington on an award winning Honda commercial. Working with some of the most prestigious ad agencies including BBDO, Rubin Postaer and Fallon McGelligot she has produced and consulted on commercials for Pepsi, Black & Decker and The Wall Street Journal. As a creative consultant she worked one on one with director Cameron Crowe to create a short film in the Academy Award winning film Jerry Maguire. She has produced for numerous newsmagazines and documentaries, which have aired on PBS, ABC, National Geographic, Discovery, FOX, Disney and HBO.