Video is the fastest growing medium in the history of the Internet. Video accounts for 25% of all search traffic. Sites that uses video have a 60% higher conversions over sites that don’t. If you’re not using video within on your website, video sharing sites and social media, then you’re missing out on the Internet’s fastest growing trend and one of the most powerful ways to get traffic and conversions. If you are using video then you will have the first mover advantage. Video increases the likelihood getting found on the first page of Google by 96%. (Forrester, January 2010) 1. When you show a product in a video, that product is 95% more likely to be bought. (Internet Retailer, April 2010) Video adds two-minutes to visitors' stays on retail sites. (Comscore, August 2010) 2. Video boosts conversion rates by an average of 9%. (Internet Retailer, October 2010) 3. One-minute of video is worth 1.8 million words (Forrester Research, January 2009) 4. Adding video on your ecommerce sites include lower number of abandoned shopping carts, reduced return rates and higher sales (eMarketer, January 2009) 5. Shoppers who viewed video on a product page were 144% more likely to add to cart than shoppers who had not viewed a product video. (Internet Retailer, March 2011).

Inbound Marketing Summit

Location Date Check it out
Boston, MA September 14-15th, 2011 Link

About Inbound Marketing Summit
The Inbound Marketing Summit – Boston Conference will feature industry recognized experts and cutting edge practitioners for a fast paced 2 day program. This is a great event for the online marketing community. The agenda for this event will include session on Social Media, Video Content Creation, PR, Mobile and Lead Generation.

Cost
TBD

Semiotics and subliminal advertising are two distinct communication mehtods that attempt to persuade consumers into buying, using or thinking about their product. They are two different techniques yet they are often used in together.
Semiotics deals with symbols in the form of text and pictures, and also with their underlying meaning.
Semiotics is a powerful tool for revealing concealed meanings in Internet marketing. Internet marketing makes extensive use of symbols in order to affect product awareness and cultural meaning, semiotics is a very effective and efficient tool for interpreting online marketing.
Subliminal advertising attempts to subconsciously alter preferences or attitudes toward consumer products’. It Exposes consumers to product images, brand names, or other marketing stimuli without the consumers having conscious awareness. Once exposed to a subliminal marketing stimulus, the consumer is believed to decode the information and act upon it without being able to acknowledge a communication stimulus’. They have been inserted into advertising for centuries with great success. Subliminal advertising is illegal in the U.S. and U.K.
Watch the video below.

Other interesting links about semiotics and subliminal advertising
http://www.umsl.edu/~jansonma/myarticles/D__SIGPHL02-1364.pdf
http://www.youtube.com/watch?v=lLaQJ_Kr0UM
http://www.marketingsemiotics.com/expertise/signscape.html

Do you believe that television and the Internet creates a damaging and alienating window on the world? The average American child will have watched 8,000 murders on television by the age of twelve. (George Gerbner)
Television, Gerbner believes, is modern-day religion. It presents a coherent vision of the world. And this vision of the world, he says, is violent, mean, repressive, dangerous -- and inaccurate. It breeds what fear and resentment mixed with economic frustration can lead to -- the undermining of democracy.
This is an assignment for school on Cultivation Theory. Please help me out and make a comment.

The FCC controls television but what about the Internet. Children have access to much worse forms of violent and negative media. Will this create a much more violent society. When television became popular in 1955 there was a huge spike in murders and violent crimes. What will the Internet do to our children? One example is flash mobs. There are gangs of teens flash mobbing stores and robbing and beating people. They video tape themselves and put it on the Internet.

http://www.theatlantic.com/past/docs/issues/97may/gerbner.htm
http://www.aber.ac.uk/medi​a/Documents/short/cultiv.h​tml

This is posted for an assignment for my Media Studies class.

Video search marketing has exploded in the past few years. The problem is that most marketers today, especially those in small-to-medium businesses, have no idea what the legal issues with online video are.
See Grant Crowell's entire article here: http://selnd.com/meZ9tR

I have been so busy helping clients that I have not been able to do for myself what I have been doing so successfully for my clients. Please check it out and please hit the like button. Much appreciated.
www.ViaVideoMarketing.com
I specialize in video SEO which, has taken off like wildfire in the last month. It is easier than ever to rank at the top of the search engine results page (SERP) if you have video or images due to the sweeping change Google made to their algorithm last March 2011.

The good news: landing a first page Google result is easier than ever if you are doing video.
The bad news: If you just spent gobs of money designing a gorgeous website you’re screwed. Google has once again changed its algorithm. They are giving much more importance to video, images and social media over websites. If you have a great website that doesn’t mean you will be relegated to the back of the room forever. You just need to use video, images and social media to drive traffic to this site. Pretty much anyone who has video is most likely going to land on the first page of the search engine results page (SERP). Forrester Research found that videos were 53 times more likely than traditional web pages to receive an organic first-page ranking. We are enjoying a gold rush with little competition.

Step 1
Upload your video to the top video sharing sites such as YouTube, Vimeo, MetaCafe, Twitvid.
Step 2
Now we are going to stick flypaper all over it. Well, not really. You see, Google can’t actually hear or see what is in your video, at least not yet, so we have to lay down some Braille for the spiders. First thing is, you must title your video using the most important keywords. These are the words people use to find you. Use a keyword research tool such as Google Adwords. Now, use some of those same keywords in your tags. Don’t list more than 15 tags. Focus on capturing a niche market – a sweet spot. Don’t go after highly competitive words where you could get lost yet make sure you have enough of a market to be viable. For example, if less than 30 people are searching for this word/month than it may be too small of a market. Transcribe every word of your video and put it in annotations. If this is too much work and you fear it could destroy the look of the video than you can put sprinkle annotations with important keywords. Also, develop a video site map and submit it using Google Webmaster Tools and insert a robot.txt file on all video pages.

Step 3
Submit your video and links to this video to all social media sites even if they don’t have video capability. Automate this process with HootSuite. Submit different messages 4 times a day to every site. Anything more can feel spammy to your followers. Social Media has become one of the strongest methods of increasing traffic due to a recent change in the Google Algorithim about 3 weeks ago. So post your videos in every social medium that will take them. Especially Facebook and Twitter.

These are the fundamental basics of Video SEO. It can get complicated real fast the deeper you get into it. You must also be careful to not break spam rules. There is black hat seo and white hat seo. Make sure you keep your white hat on. You don’t want to get banned from Google.

The Future of Online Video for Marketing and Advertising
by: Jeanne Mayeux

The line between what is online video and TV is quickly fading. People can watch most TV programs across on their mobile phone, laptop, iPad etc. through sources such as Hulu, Netflix, and even the networks' own websites. We can watch and share web videos on our flat screen TV via GoogleTV or Apple TV. So I think we're getting close to dropping the ‘online’ from online video. Television and the Internet are on a collision course.

Hyper-fragmentation of these audiences is providing new opportunities for advertisers to find the exact audience that is riveted to their message. This lean forward audience wants to hear their message.

Web platforms such as YouTube and Vimeo have leveled the playing field, giving the little guy the same chance at exposure that the established content creators have always had a monopoly on. The key is to be original and to really use the web medium to its fullest potential.


Video marketers and advertisers will be able to take advantage of web video by making their "ads" destination content by taking advantage of what the Internet can do. For example ads that allow viewers to choose the ending: Like Zombie Pizza Delivery from a NZ pizza restaurant.


OR audience participation like Subservient Chicken from Burger King.
http://www.bk.com/en/us/campaigns/subservient-chicken.html


Internet marketing

Click on the link above to view a video tutorial that shows you how to create professional quality video presentations with a huge wow factor. You just shoot yourself on a black or green background use a wireless mic and combine all of the elements in the ScreenFlow editing program. The tools Mike used were: Kensington Wireless Presenter, Keynote and a wireless mic.

928,954 views

I would like to highly recommend Media Shift. This is a great blog from PBS about video marketing and all things digital media.  It is an invaluable resource for upcoming events on Internet video and the future of Internet marketing.

Clay Shirky: How cognitive surplus will change the world | Video on TED.com

Chris Anderson: How web video powers global innovation | Video on TED.com

Digital Video Marketing  
Through Storytelling


Whether it’s the mass market or the farthest end of a long tail, digital video can give you the opportunity to gain highly targeted new prospects and also to improve your relationship with existing customers. Good marketing is storytelling and there is no better medium for that than video.


YouTube and Going Viral
A dedicated YouTube channel builds brand awareness, develops relationships, forms communities. Objectives should include a targeted distribution strategy that guarantees exposure to the desired, most relevant audience. Once you target this audience it will grow exponentially on itself.


A dedicated YouTube Channel can create connectivity when integrated with P2P sites such as Facebook, Twitter, iTunes, Linkedin, Ask, blogs, wikis. A targeted distribution strategy should utilize video search engines and mobile optimization. Online video seeding can also be accomplished through distribution services like Brightcove.


One of the major driving forces behind making a video go viral is embedding. Users are able to share your videos and put them in blogs, social networks, even emails.


All of these efforts will come to a tipping point for your campaign. A key marketing objective should be to achieve a viral impact through user recommendation or “word of mouse” spreading the content exponentially.
The community is in control. It is important to let go of this control. Encourage your audience to share your content and with gentle monitoring and guidance give the community the opportunity to keep the conversation going by sharing your content.


Storytelling
Facts and figures about your company still matter but storytelling will engage your prospects. It takes stories to connect with customers on an emotional level. You need to understand how your brand's products and services meet a customer's emotional needs. Documentary style authentic, personal profile videos will illicit an emotional response with your target prospect.
Video storytelling grabs your attention from the start, pulling you in and taking you on an adventure along with characters and situations you can believe in and associate with elements of humor, drama, spectacle, action or mystery. All the while cutting through any marketing hyperbole and inwardly focused messaging because good storytelling is about engaging with an audience and tapping into their needs, passions, and fears.


Case Studies
The College of William & Mary showcased personal and inspiring student stories on YouTube and other marketing channels. It only took six months for W&M applicants to increase by more than 100%. Other companies successfully using advertainment by telling a personal story through video are IBM, Kleenex, Dove, Hitachi, Kashi and Donovan.


Bottom Line
Show, don’t tell and one last thing, make sure your message and story is consistent regardless of where it’s delivered. Inconsistencies degrade the power of the story and cause mistrust. Every brand has a story. Tell it well, and you'll give your customers a reason to believe in you.