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Video SEO Fundamentals

The good news: landing a first page Google result is easier than ever if you are doing video.
The bad news: If you just spent gobs of money designing a gorgeous website you’re screwed. Google has once again changed its algorithm. They are giving much more importance to video, images and social media over websites. If you have a great website that doesn’t mean you will be relegated to the back of the room forever. You just need to use video, images and social media to drive traffic to this site. Pretty much anyone who has video is most likely going to land on the first page of the search engine results page (SERP). Forrester Research found that videos were 53 times more likely than traditional web pages to receive an organic first-page ranking. We are enjoying a gold rush with little competition.

Step 1
Upload your video to the top video sharing sites such as YouTube, Vimeo, MetaCafe, Twitvid.
Step 2
Now we are going to stick flypaper all over it. Well, not really. You see, Google can’t actually hear or see what is in your video, at least not yet, so we have to lay down some Braille for the spiders. First thing is, you must title your video using the most important keywords. These are the words people use to find you. Use a keyword research tool such as Google Adwords. Now, use some of those same keywords in your tags. Don’t list more than 15 tags. Focus on capturing a niche market – a sweet spot. Don’t go after highly competitive words where you could get lost yet make sure you have enough of a market to be viable. For example, if less than 30 people are searching for this word/month than it may be too small of a market. Transcribe every word of your video and put it in annotations. If this is too much work and you fear it could destroy the look of the video than you can put sprinkle annotations with important keywords. Also, develop a video site map and submit it using Google Webmaster Tools and insert a robot.txt file on all video pages.

Step 3
Submit your video and links to this video to all social media sites even if they don’t have video capability. Automate this process with HootSuite. Submit different messages 4 times a day to every site. Anything more can feel spammy to your followers. Social Media has become one of the strongest methods of increasing traffic due to a recent change in the Google Algorithim about 3 weeks ago. So post your videos in every social medium that will take them. Especially Facebook and Twitter.

These are the fundamental basics of Video SEO. It can get complicated real fast the deeper you get into it. You must also be careful to not break spam rules. There is black hat seo and white hat seo. Make sure you keep your white hat on. You don’t want to get banned from Google.


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Jeanne Mayeux

Jeanne Mayeux is a documentary producer director with more than 25 programs to her credit. Shows that she has worked on have won an Oscar, Emmy, Cable Ace and a Clio. Mayeux is skilled in all aspects of the production process from research, coordinating the production, script writing, interviewing and editing and a strong background in creating personal profiles for television. She produced magazine length shows for Fox News Channel, Iyanla, Inside Edition, E Entertainment, Sightings and Strange Universe. As the owner of Fulltilt Boogie Productions in Los Angeles she produced and acted as creative collaborator with director Mark Pellington on an award winning Honda commercial. Working with some of the most prestigious ad agencies including BBDO, Rubin Postaer and Fallon McGelligot she has produced and consulted on commercials for Pepsi, Black & Decker and The Wall Street Journal. As a creative consultant she worked one on one with director Cameron Crowe to create a short film in the Academy Award winning film Jerry Maguire. She has produced for numerous newsmagazines and documentaries, which have aired on PBS, ABC, National Geographic, Discovery, FOX, Disney and HBO.