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Semiotics and Subliminal Advertising

Semiotics and subliminal advertising are two distinct communication mehtods that attempt to persuade consumers into buying, using or thinking about their product. They are two different techniques yet they are often used in together.
Semiotics deals with symbols in the form of text and pictures, and also with their underlying meaning.
Semiotics is a powerful tool for revealing concealed meanings in Internet marketing. Internet marketing makes extensive use of symbols in order to affect product awareness and cultural meaning, semiotics is a very effective and efficient tool for interpreting online marketing.
Subliminal advertising attempts to subconsciously alter preferences or attitudes toward consumer products’. It Exposes consumers to product images, brand names, or other marketing stimuli without the consumers having conscious awareness. Once exposed to a subliminal marketing stimulus, the consumer is believed to decode the information and act upon it without being able to acknowledge a communication stimulus’. They have been inserted into advertising for centuries with great success. Subliminal advertising is illegal in the U.S. and U.K.
Watch the video below.

Other interesting links about semiotics and subliminal advertising


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Jeanne Mayeux

Jeanne Mayeux is a documentary producer director with more than 25 programs to her credit. Shows that she has worked on have won an Oscar, Emmy, Cable Ace and a Clio. Mayeux is skilled in all aspects of the production process from research, coordinating the production, script writing, interviewing and editing and a strong background in creating personal profiles for television. She produced magazine length shows for Fox News Channel, Iyanla, Inside Edition, E Entertainment, Sightings and Strange Universe. As the owner of Fulltilt Boogie Productions in Los Angeles she produced and acted as creative collaborator with director Mark Pellington on an award winning Honda commercial. Working with some of the most prestigious ad agencies including BBDO, Rubin Postaer and Fallon McGelligot she has produced and consulted on commercials for Pepsi, Black & Decker and The Wall Street Journal. As a creative consultant she worked one on one with director Cameron Crowe to create a short film in the Academy Award winning film Jerry Maguire. She has produced for numerous newsmagazines and documentaries, which have aired on PBS, ABC, National Geographic, Discovery, FOX, Disney and HBO.